A hub for in-the-know stylists and celebrities, Wild West bills itself as a cross between a private members club and designer rental showroom.

This holiday season, Barbie is taking over the internet — literally! Mattel is partnering with Verizon for a pretty-in-pink ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Margot Robbie may have spent most of 2023 in full-on Barbie cosplay for the promotion of everyone's favorite movie, but now ...

The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

Mattel's highly anticipated 'Wicked' doll collection has been pulled from the shelves after fans spotted an X-rated mistake ...

If you want to smell like a vampire or have your microwave meal tell you if you’re more Glinda then Elphaba, there’s a product for that ...