The ANA said creativity is very important to B2B advertising, but few said they were confident in their company’s ability to ...

Most conversations about law firm PPC cost start with Google Ads and stop there. A marketing director asks how much the firm ...

A B2BMX Summit session at Advertising Week New York will explore how marketers, agencies and publishers are using AI in ...

Six months into ChatGPT Ads, CPCs range from $3 to $22 across advertisers, but OpenAI still hasn't published benchmarks to ...

The former Peloton and GE marketer breaks down the software company’s new campaign, how she’s broadening its brand story and ...

The research highlights a growing focus on expert-led content, professional networks and AI search optimisation as Gen Z ...

Meanwhile, the results have been strong enough for some buyers to justify the investment even without full visibility into ad placement. For one Jellyfish client, continuous optimization drove CPM ...

A recent LinkedIn study shows that 97% of Indian B2B marketers believe engaging younger decision-makers like Gen Z and ...

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad ...

Traditional B2B lead generation rewards volume. Marketing attracts contacts, qualifies some of them, and passes the strongest ...

Political ads will saturate screens and strain attention. Five practical frameworks help brands offer calm, humor, simplicity ...

Five recent PR campaign examples showing how brands turn crises, culture, proof, and participation into earned attention.