This design represents Bezos' goal ... From the representation of its namesake river to the subtle smile that now graces millions of packages, Amazon's logo journey reflects its transformation ...

The offending logo (left ... graphic of a shopping trolley. The new design appears to be based on a brown Amazon parcel, with the company's signature smile and blue tape. Amazon said: “We ...

Graphic designer Bruce Duckworth has worked with some of the world's biggest brands An award-winning designer behind Amazon's famous smile logo ... volunteer to design us a logo." ...

Richard further commented: "This small design feature subliminally ... The arrow also doubles as a smile, showing that their goal is their customers’ satisfaction." While another quipped: "IM SO DUMB ...