Australian marketers are sitting on a “ton” of first-party data that is becoming increasingly difficult to activate as ...

Gowthaman Ragothaman, founder of Saptharushi, aims to reshape advertising by prioritizing audience control and privacy in a ...

The integration will support activation across display, online video, native, and Connected TV (CTV), extending the reach of Paradium.AI's brands and audiences across owned-and-operated properties as ...

CTV offers the scale of television with layers of targeting and measurement, but marketers are still figuring out how much ...

Artificial intelligence could unlock approximately USD 230 billion in annual value across the global upstream oil and gas ...

Artificial intelligence could unlock significant value across upstream oil and gas, but that opportunity is concentrated in a ...

NEW YORK, Aug. 10, 2026 /PRNewswire/ -- MobileFuse, a leading advertising and technology platform, today announced a long-term partnership with Adstra, a leading identity resolution and data solutions ...

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Unveiled at the Cannes Lions International Festival of Creativity, the industry-first product introduces patient check-in targeting and access to a national network of premium screens across the ...

ID5, the identity provider for digital advertising, has published its 2025 State of Digital Identity Report, spotlighting the diverse approaches industry players are taking to evolve their ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...

Lockr, by Viant, today announced a major expansion of its audience integration management platform — “giving publishers a single point of access to the leading alternative identity solutions, so they ...