“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

And now, it's going to get worse as the theater ... July 1, AMC theaters will add one more commercial right before the start of the movie as part of a new deal with American cinema advertising ...

Note: NCM is the in-theater advertising company that facilitates non-trailer ads before movies. Fox While there may not be a negative impact on moviegoing habits as companies like AMC add more ...

In a statement, the theater chain explained why it decided to show more pre-movie advertising. “While AMC was initially reluctant to bring this to our theaters, our competitors have fully ...

In 2000, Bernthal’s performance in Chekhov’s “The Bear” drew the attention of Harvard’s American Repertory Theater, which had ...

The head of the AI video generation platform dives into the AI art debate tearing through the creative industry.