The Fiesta Sports Foundation will host the first-of-its-kind national championship for Division I women’s flag football.

The Jan. 29, 2026, edition of the SBJ Marketing newsletter looks at Super Bowl ad inflation as it approaches $10 million a ...

Fever G Sophie Cunningham has hired 3 Arts for her representation off-the-court, another big step for 3 Arts’ nascent sports ...

David and Jane Ott gave $50 million to create the Women’s Health, Sports & Performance Institute in Boston under the leadership of Dr. Kathryn Ackerman.

NBC is set to hire former MLBer Anthony Rizzo as one of its lead MLB analysts for MLB studio work this season. Rizzo, who ...

Games on ESPN cable alone (16 games) are averaging 569,000, up 39%. Meanwhile, TNT/truTV is averaging 340,000 viewers after ...

ESPN’s coverage of Brooks Koepka’s PGA Tour return on Thursday looked and felt much the same as the tour’s usual PGA Tour ...

Customers of Massachusetts-based furniture store Jordan’s Furniture may be able to get their items for free if both UConn men ...

Peacock’s coverage of Super Bowl LX has media buyers keeping a close eye on the quality of Peacock’s stream and scrutinizing ...

Comcast reported a widened Q4 loss for Peacock of $552 million, up from $372 million a year earlier, citing higher sports ...

In the three weeks since the WNBA and its players let their CBA deadline pass, ushering in a period called 'status quo' in ...

League One Volleyball has appointed former Nike and Jordan Brand exec Sandra Idehen as the first commissioner of LOVB Pro.