With nearly two decades of experience, before joining Google, she worked at Viacom18 and began her career as a marketing ...

The Verizon CX Annual Insights report noted that 88% of consumers are satisfied with interactions handled by human agents, ...

As a part of this partnership, the agency has created a ‘MOGO’ (musical logo) and a ‘MOGOSCAPE’, a comprehensive sonic ...

The move to lay off about 8% of its international workforce comes as part of cost-reduction and restructuring measures aimed ...

The feature enables users to select websites they regularly follow, and have their articles appear more prominently in search ...

In this article, Mitul Shah of Calculated Chaos suggests brands should reclaim unity by investing in long-term projects to ...

Brands walking the tricolour tightrope must balance pride with parody. Shashwat Das explains how to wield the flag with ...

The agency has appointed Taffy Ledesma as Managing Partner to head its APAC operations, with his prior experience across ...

On 79th Independence Day, brands pay tribute to India's rich diversity, history & culture with advertisements that evoke a feeling of pride and patriotism among the citizens.

While our grandparents found pride in Mile Sur Mera Tumhara, today's Indians discover it in brands that solve cybercrime with Sanskrit and challenge fashion stereotypes. Industry creatives explain how ...

On this 78th Independence Day, we explore the advertisements that have become a part of our national story. Leaders from India's creative landscape look back on the campaigns that transcended commerce ...

The suite integrates Google Ads to connect brands with high-intent shoppers and direct them to product listings on marketplaces like Blinkit, Swiggy, Zepto and Myntra.