Zumba spread across the globe on a wave of colour, community and a marketing strategy that put a fresh twist on the humble ...

As the use of agentic AI gains momentum, marketers will need to lead the business in keeping pace with both the tech and ...

IAB UK forecasts AI will drive one-third of UK digital ad spend by 2030 as advertisers adapt to changes in search, content ...

From agency life to a marketing career leading media brands, UKTV chief marketing and AI officer Penny Brough reflects on the ...

On a mission to take the brand back to its peak, Ben Blake believes Asos has a “huge opportunity” to think about marketing in ...

Asda is refreshing its approach to social commerce following a successful stint on TikTok Shop, as the grocer benefits from ...

How deeply brands embed AI into their business is the largest performance divide between B2B leaders and laggards, according ...

Speakers from across the industry will share stories of growth, insight and inspiration at this year’s event, with tickets ...

The charity is building on its 2020 rebrand, using “significant” investment and an audience-led pivot to help “kickstart further growth”.

Over the past eight years, Burger King UK has been on a Whopper of a turnaround journey, fuelled by consistency, creativity ...

The announcement of M1 (a narrow measure of money supply) as the target for the Bank of England’s efforts to keep future ...

Burberry’s brand transformation strategy has been in place for nearly two years, so what has the luxury fashion house ...