Brand is firmly back on the B2B agenda as the adoption of AI encourages businesses to hero the “human behind the strategy” ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Meta has named its new CMO, after appointing its previous top marketer to the newly created role of chief data officer. Denise Moreno, who has been at Meta for 17 years, takes on the role of chief ...

Too many middle managers are channel experts and lack the ability to think strategically and put the customer first. AI is ...

Almost a year into what she calls “the best job in marketing”, CMO Charlotte Lock is prepping Boots for the future with a new ...

Having led Arla Foods through a marketing transformation, CMO Patrik Hansson reflects on how he laid the foundations for long ...

As Beefeater 0.0 seeks to expand into new occasions and recruit consumers, it is leaning on emotional, conversation-driving work, rather than banking solely on rational appeal.

The fourth annual quiz is held in support of The Marketing Academy Foundation and homelessness charity Under One Sky.

The attractions business revamped its search strategy and grew its AI Overview visibility at six times the benchmark rate.

Guinness and its three-step pour process does more than guarantee a perfect pint every time, it also boosts enjoyment for the ...

Audio brand Bose has transformed its approach to marketing over the past five years, shifting its focus from functional ...

From measuring the impact of influencer marketing to the importance of building long-term equity, it’s been a busy week. Here ...