Samsung used Apple’s iPhone Duo launch to promote its foldables through social and outdoor campaigns in New Zealand.

Fashion brands are increasingly considering how generative engine optimisation (GEO) could be incorporated into their PR ...

Hoka is using Strava activity from its New York running challenge to update digital outdoor ads with weekly mileage, pace, ...

Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ...

In an ever-growing agentic economy, understanding how products are purchased is becoming increasingly challenging. Therefore, ...

With news that Home Depot is expanding its Magic Apron AI assistant across its US stores, AI is no longer just a digital ...

Your reports were never clean, they were loud, buried under more dashboards, more channels, and more numbers than anyone has ...

The world of commerce is no stranger to new trends and technologies, but the agentic era is transforming the decision-making ...

NIQ and Similarweb are developing a system to connect AI-driven product discovery with website visits, conversions, and sales ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed.