What do software buyers expect from a good online buying experience? What influences their decisions to buy software online?

Discover how AI is transforming account-based marketing by enhancing precision, speeding execution, and redefining the ...

WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI ...

Explore how and why innovators of products and services can struggle to describe breakthrough ideas when language and ...

Marketing Management - Nearly a quarter of employees say they now use AI daily for creating workplace emails, according to ...

Career Development - This infographic looks at how early-career professionals say LinkedIn has helped them, the LinkedIn ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Are most Fortune 500 C-suite executives internal or external hires? What is their average job tenure? How diverse is the C-suite? The researchers found that 76% of CEOs at Fortune 500 companies were ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Discover 5 ways to boost event engagement and the AI-powered tools that allow event marketers to measure and act on buyer ...

Catch up on select AI news and developments from the past week or so: OpenAI prepares to launch GPT-5 in August. OpenAI's GPT-5 is set to launch in early August, featuring integrated o3 reasoning ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...