However, a survey of Marketing Brew readers found a lack of consensus and conflicting viewpoints on the channel. Marketers agree that CTV is growing, with 38% of respondents expecting it to be a ...

The social media spotlight on the annual event has only increased brand interest and sponsorship, and brands like Poppi may ...

Athletes move quickly, but Mondelēz International moves quicker—at least when it comes to sports marketing. About a month after the conclusion of the World Cup, the food and beverage giant, which owns ...

The brand sponsored five weddings and bachelorette parties as part of its giveaway-heavy “Best Summer Ever” campaign.

Kate Fairweather is co-founder and head of human behavior at Electric Innovation, a consultancy. She has also worked at the ...

You can create a plan around an individual player with the hopes that that player advances really far, but if he doesn’t, ...

Instead, according to a federal judge, the tech giant will be required to implement less severe behavioral remedies.

The retooled interface is part of an aggressive push from the company to get advertisers spending on the platform.

When you have strong brand storytelling, when you have strong brand activations and moments, it lifts all boats,” Quynh Dang, ...

People want more for their money, and it goes beyond the food,” Sheena Dougher, VP of brand marketing at Jack in the Box, ...