PepsiCo has reportedly appointed Publicis Groupe to its global media account, with the holding company set to take on an ...

Starbucks and Peanuts have joined forces this autumn to launch a limited-edition collection inspired by the timeless seasonal ...

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

CNBC, a unit of Versant Media Group, is shutting down its Hong Kong bureau and canceling several daily live shows as part of ...

StarHub is bringing its upgraded 5G+ network into the real world with a new integrated campaign that turns stronger ...

Madrid is putting its invisible heartbeat at the centre of a new global tourism campaign, as Madrid Turismo by IFEMA MADRID ...

MINISO is taking its collaboration with K-pop star LISA beyond merchandise, launching a global pop-up tour across key markets ...

Naveen Gupta is co-founder of Spalba. He has spent 27 years building and scaling experiential and event-tech businesses ...

JioHotstar has launched in Singapore, marking the streaming platform's first step in its international expansion as it looks ...

Klook is giving its global brand platform a Singapore spin, tapping local artist Benjamin Kheng for an original jingle while ...

Books are having a moment. From fashion houses hosting literary clubs to celebrities turning reading lists into cultural ...

PRecious Communications has appointed Sarah Cavanaugh as director, strengthening its regional leadership team as the ...