In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

In November 2024, researchers at Trend Micro’s Zero Day Initiative disclosed a set of security vulnerabilities in Mazda’s ...

Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

Garry C. Myers III didn’t fit the mold of the modern CEO. He wasn’t flashy, he didn’t go viral, and he never made headlines ...

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...