Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

Our weekly roundup of the latest appointments and account wins from Maddock Films, Havas Media Network and many more.

Articles written by Sona Mazumdar ...

In the fast-paced world of advertising, staying ahead requires constant learning and a fresh perspective. Books can be a powerful source of inspiration and insight, helping professionals navigate ...

With this tie-up, Amazon's MX Player content will reach to over 23.5 crore smart lock screen users of Glance in India.

The campaign will be launched across digital platforms, television, and social media channels.

The campaign features actors Siddhant Chaturvedi, Ishaan Khatter, and Vedang Raina, highlighting how Reno is not just a smartphone, but an extension of one’s life, encouraging them to fully engage in ...

Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

The advertising industry in India experienced several leadership moves throughout the year, with agencies firming up their core teams with top management hires. From creative geniuses to leaders with ...

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Proease, a sanitary napkin brand from the house of RSPL, has launched its latest campaign, #BadalKarDekho, urging women to break free from societal expectations of ‘adjustment’ and embrace positive ...