Access limited free articles a month after free, fast registration.

Access limited free articles a month after free, fast registration.

Havas has invested in Ostro, an AI-powered digital engagement platform for life sciences brands. This move gives the global advertising company access to the latter's technology for its global ...

Access limited free articles a month after free, fast registration.

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.

Tata Tea Jaago Re is back with its latest campaign to fight climate change. This AI-powered campaign, 'Har green action se farak padega’ (Every green action makes a difference) is aimed at awakening ...

At a bustling vegetable market, a man pays for his groceries using BHIM. The vendor, in a quiet gesture of reverence, taps the phone to her forehead—a traditional Indian way of honouring money. It’s a ...

Access limited free articles a month after free, fast registration.

When corporate storms hit, they rarely offer the courtesy of a warning. The Gensol–BluSmart saga is one such tempest, unravelling in real-time across headlines, investor statements, customer ...

As IPL 2025 enters its fourth week, the latest findings from the ongoing eDART-IPL25 study by CrispInsight and Kadence International reveal interesting trends when it comes to viewer preferences, ...

Last week, Google released its 2024 Ads Safety Report, spotlighting how it used a mix of artificial intelligence, policy enforcement, and human oversight to dismantle bad actors in the digital ...