AI has made mobile game creative production faster and more accessible. Marketing teams can generate scripts, visual concepts, video variations, voiceovers, and localized assets in a fraction of the ...

With 40+ speakers across 30+ sessions, expect bold strategies and no-fluff sessions built to leave you with something you can start implementing on Monday morning. Explore the full agenda here. This ...

Thomas Kriebernegg is GM at SplitMetrics and Andrey Rekalo is Director of Data & AI at the company, a mobile marketing technology firm working with brands including Wargaming, Free Now, NordVPN, ...

TikTok, known as Douyin in its home market, was launched in China in September 2016. It quickly started to gain traction in China and parent company ByteDance launched an international version the ...

iTunes and the iPod revolutionized the music industry in the early 2000s, as the hardware and software duo which popularized singles over albums and allowed users to store thousands of songs on a ...

Small app marketing teams have often been locked out from harnessing the power of resource-intensive ad formats, namely interactive ads (also known as playables), because of the perceived difficulty ...

YouTube was launched in 2005. It was founded by three PayPal employees: Chad Hurley, Steve Chen, and Jawed Karim, who ran the company from an office above a small restaurant in San Mateo. The first ...

After years of deliberation as to the shifting tides in entertainment, Disney announced Disney Plus in 2017, which would bring all of the company’s brands such as Disney, Pixar, Marvel, and Lucasfilm ...

AI is no longer a feature. It’s the infrastructure separating apps that scale from those that stall. Every stage of app growth is being redrawn this year: how you build, how you retain, how you ...

Jacob Rushfinn, author of Retention.Blog and Founder and CEO of Botsi, a personalised monetisation platform for subscription apps, will speak at Business of Apps New York City on September 17th. Most ...

There are two ways to make more money on mobile, and app teams spend nearly all their time on one of them. The first is to sell more of what the business already sells: move the paywall, sharpen the ...

In today’s world, music streaming is the prevailing way to listen to music. It accounts for 85 percent of the music industry revenue, with Spotify and Apple Music leading the way. But 20 years ago, ...