The Google antitrust ruling will have wide-reaching implications for the tech industry at large, not just the ad businesses ...

Pinterest conducted reviews of five potential ad tech acquisitions. Plus, what do LLMs think is the best retail media tech ...

Netflix is coming out of the first quarter of 2025 in a strong position, although its ad revenue remains just a small part of ...

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Precise TV is hoping to make it easier for kid-focused brands to reach their target audiences without compromising on privacy.

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...