When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused.

Magnite’s acquisition of SpringServe demonstrates the importance of merging an SSP with an ad server for streaming video.

A peek into fintech app Betterment's nimble growth marketing strategy amid tariffs turbluence, with CMO Kim Rosenblum.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

Despite amazing storylines, this NBA season brought a steep decline in local TV viewership. These drops are symptoms of a ...

Microsoft's AI assistant, Copilot, is a product of trial and error. Today's iteration has led to performance improvements and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Will programmatic buying will inevitably lead to a repeat on CTV of what happened with digital media publishers?

OMD's Emily Proctor outlined the criteria the ad agency uses to evaluate alt IDs. She also shared which five IDs OMD uses ...