Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any growth in US ad spending this year.

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has ...

Take Formula One, the fast-growing car racing sport popularized by a Netflix documentary series, “Drive to Survive.” There’s also an Apple film called “F1” coming out in June. But even Formula One, ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech ...

Data clean rooms have become a major topic of discussion amid ongoing regulatory changes and evolving industry policies. As ...

After adopting OpenPath, Freestar pubs now see 3x higher inventory fill rate from TTD demand and 27% higher programmatic ...