For big ad platforms that command their own media environments, standard web measurement benchmarks can seem like an ...

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), ...

Ignoring the fact that early pioneers in the space didn’t plan to have ads in the first place (looking at you, Netflix!), even with targeting and personalization, most major players are still thinking ...

With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of ...

Alphabet felt the painful comeuppance of years of antitrust penalties, publisher enmity and customer blowback as it reported ...

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said ...

Cindy Rose joined WPP earlier this year with a turnaround plan for the world’s one-time biggest ad buyer and agency holdco.

Within residential connectivity platforms, which includes Comcast’s domestic broadband and wireless services, advertising ...

Hey Readers! Welcome back. This is James Hercher, AdExchanger senior editor. And an actual person. I say that because AI ...

Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always ...

Tylenol navigates how to challenge the Trump administration's claims; Netflix viewers are tired of product placement; and US ...

Our industry has done a terrible job rewarding publishers for aligning their supply to quality and outcomes vs. short-term ...