Alphabet, Meta and Amazon to Help Drive 13 Percent US Ad Growth This Year. The global advertising industry will grow by 11 percent YoY in 2026 to surpass $1.3 ...
Despite significant pushback from the industry, new rules came into force in the UK at the start of this year which place significant restrictions on ads for unhealthy food and drink products.
CTV is increasingly shifting from a seller’s market to a buyer’s market.
In this week’s Week in Review: Prime Video goes big on shoppability, Channel 4 announces layoffs in turnaround strategy, and ...
In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...
“We Underestimate CTV’s Ability to Drive Short-Term Sales” – Buy-Side View with Dentsu’s James Wilby
CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...
The last few years have seen concerted efforts by European broadcasters to enable small and medium-sized enterprises (SMEs) ...
Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...
“Personally, we expect this figure to continue rising as ad-supported tiers become a standard feature rather than a step-down ...
By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...
The logic behind these deals remains consistent: providing the international streaming giants with a fresh boost of local ...
Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...
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