Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition ...

Advertisers must update API and script workflows by Sept. 3 to avoid campaign disruptions under new EU political ad rules.

What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.

Visit geoptie.com/free-geo-audit today and discover exactly where your website stands in the GEO revolution. With detailed ...

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX ...