Google is removing campaign-level language targeting from Search and AI Max for Search campaigns starting in late September, shifting responsibility for language matching to Google’s automated systems ...

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic. AI-referred sessions to merchant storefronts grew 197% year over ...

This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value. Microsoft Clarity has added another new AI metric, this one ...

When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap. We’re well beyond the halfway point of 2026, and businesses ...

The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source. A buyer can click through to your website after making an important part of ...

AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search. AI referrals accounted for just 1.1% of visits to news publishers after ...

Google updated the YouTube and Discover Feed ad requirements to make the policy easier for advertisers to understand. The ...

Why we care. Companies that believe competitors are trying to manipulate their search visibility have traditionally had few options beyond reporting the activity to search engines. If this legal ...

Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.

Google now lets advertisers measure new customer acquisition without affecting bidding, replacing a reporting workaround.

Anthropic says detection tools and documentation are coming, while warning that watermarks can't confirm authorship or rule out AI use.