Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all ...

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated ...

Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt ...

Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent ...

Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story.

Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence ...

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being ...

Starting today, Google Ad Manager is making Offerwall generally available. Offerwall is a flexible content access tool that ...

AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and ...

The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost ...