A federal judge found Google illegally monopolized key ad-tech markets, but rejected the remedy that could have fundamentally ...

AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what ...

Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you ...

OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it ...

Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more ...

Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly ...

Orange Logic SVP Misti Vogt tells us why old ways of managing digital assets are failing, and why the future of content operations belongs to agentic systems.

AI agents pass data back and forth to run your campaigns. Here is how to prevent proprietary leaks and privacy failures ...

Getting more leads and getting better leads require different signals, tactics, and metrics. The business objective should determine which comes first.

Research across 953 martech stacks reveals when more functionality helps, when execution matters more, and when less can be ...

Integration, oversight, data preparation, and displaced work can turn an impressive AI productivity gain into a much smaller ...

Autonomous marketing agents promise massive labor savings, but ballooning API fees and middleware costs can easily break your ...