The most important thing for a company is its identity, which is nowadays successfully maintained by pictorial representations called logos. A logo makes a website or a company look complete; it ...

In business, it is important for documents to be clear and legible. If your documents emerge with print that is too small to comfortably read, clients may ignore or overlook your communications.

One of the biggest misconceptions among marketers regarding print marketing is that all fonts that look great online will translate cleanly to print. Unfortunately, that isn't the case. Differences ...