The sponsored patches will be allowed on uniforms, but not during championship games.

Forget the pause that refreshes — Peacock users will soon be greeted by a live commercial as soon as they sign on to the streamer. The introduction of “Arrival Ads” is among a host of new ad-tech ...

UFC 324 marked a major shift in the history of combat sports as it was Paramount’s first-ever UFC event. January 24, 2026, ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year for the company in 2026. As it gets set to broadcast the Winter Olympics ...

If you’ve paid attention to sports in any capacity over the last couple of years, then you are aware that sports betting has exploded in popularity. We see ads for sports betting every commercial ...

A new collaboration was unveiled at Streaming Media Connect 2025 where Ring Digital’s #FutureOfTV.Live produced a special, data-driven panel on Multiview, Mosaics, and L-bars in the context of live ...