Stephen Curry shocked the sneaker world by signing with then-upstart apparel company Under Armour over basketball powerhouse Nike. The deal was considered a defining moment in Curry's business career.

Steph Curry will be the subject of a new documentary premiering Wednesday on MSNBC, and rather than exploring his greatness in basketball it will instead examine the many businesses that operate with ...

Stephen Curry shocked the sneaker world in 2013 when he left Nike for a lesser known brand called Under Armour. Under Armour Founder & CEO Kevin Plank shares the story of how the lured their biggest ...

In 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike. At the time, Nike controlled the vast majority of the ...