In an era of abundant data and AI-powered optimisation, marketing has become more precise, but also more predictable. As brands double down on rational decision-making, they risk converging on the ...

A new generation of dating apps are leaning into the idea that being fit and exercising can lead to finding love – a concept that isn’t necessarily new but is getting a 21st-century makeover that has ...

AI is likely to dominate conversation at next week’s Cannes Lions International Festival of Creativity, but a new study suggests CMOs should prioritise the bigger picture of how their organisations ...

Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in India. Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in ...

An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

This Euromonitor report looks at need states across FMCG as consumers are focusing ever more consciously on the desired outcome of their consumption behaviour. This Euromonitor report looks at need ...

This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.

This report examines the key trends that are driving the future of commerce media.