Larger desktop thumbnails increased engagement with longer videos, according to YouTube. How individual channels benefited ...

71% of us would rather search via voice assistant than by physically typing in queries. Here are the six most important steps for voice search optimization. Have you ever tried to search for some data ...

As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we've seen the very ...

From images to pop-ups, page load speed to site navigation, here's a roundup of top UX mistakes and how to fix them for improved SEO. In today’s market of evolving website functionality, UX design has ...

Organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from the social network that’s visited by more than a billion users every day. Facebook will show more funny ...

In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing grade on Google PageSpeed Insights. Announced in early ...

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

With the news that Google will be rolling out its accelerated mobile pages (AMP) to all organic listings beyond the ‘Top Stories’ you’ll be forgiven for getting a little bit panicky. With the news ...

Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web ...

Organic success on Facebook may have become harder for brands in the past few years - and will become all the more so with the upcoming change to its News Feed - but the same doesn't necessarily apply ...

Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...