Explore CTV Ad Intel Italy and discover how Nielsen enhances ad insights for effective campaign planning across platforms.

Discover how the AI product roadmap with sports aims to tackle deployment challenges and improve media operations.

Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its impact.

Explore the Gracenote On Sports report revealing how fans struggle to find live events among competing channels and services.

Explore the latest updates on local TV currency data, including four new enhancements for the upcoming broadcast season.

New York doesn’t just host the U.S. Open; it’s the most engaged tennis market in the country. The gap between New York and ...

London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...

NEW YORK, NY and Atlanta, GA – January 27, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year renewal agreement for ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

New York, NY – March 19, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today released its 2025 global media planning report. With the media landscape now so ...