Channel 5 has rebranded to ‘5’ across its linear, streaming and digital platforms in a move aimed at strengthening perceptions of its content quality and range. The change, effective today (12 March), ...

Founded in 1984, Specsavers quickly gained a reputation as a brand keen on being as approachable and customer friendly as possible. By the start of the following decade, the company was ready to make ...

Many CMOs are working in companies where their CEO adopts the mindset of a second CFO.

Fitness tracking app Strava has moved way beyond being a niche brand. Founded in 2009, originally catered towards hardcore ...

As AI embeds itself in the buying journey, marketers need to learn how to maintain a strong relationship with their customers ...

Primark claims online will drive “profitable” growth, as the retailer hails the impact of increasing marketing spend and ...

Having led Arla Foods through a marketing transformation, CMO Patrik Hansson reflects on how he laid the foundations for long ...

Too many middle managers are channel experts and lack the ability to think strategically and put the customer first. AI is ...

Almost a year into what she calls “the best job in marketing”, CMO Charlotte Lock is prepping Boots for the future with a new ...

Brand is firmly back on the B2B agenda as the adoption of AI encourages businesses to hero the “human behind the strategy” ...

Adverts by Adidas promoting its inclusive range of sports bras have been banned by the Advertising Standards Authority (ASA) on the basis of “explicit nudity”. The ruling relates to two poster ads and ...

Despite notching up an £89m loss, the John Lewis Partnership is betting on building out its loyalty proposition and ...