Marketing heavy weights Byron Sharp and Mark Ritson took to the stage yesterday evening (5 October) at the Festival of Marketing to go head-to-head on some of marketing’s biggest issues. To kick off ...

Adverts by Adidas promoting its inclusive range of sports bras have been banned by the Advertising Standards Authority (ASA) on the basis of “explicit nudity”. The ruling relates to two poster ads and ...

Many CMOs are working in companies where their CEO adopts the mindset of a second CFO.

Confused.com has appointed Geoff Bull as CMO to steer the brand through a “new era” and deliver “improved customer experiences”. Bull joins the comparison business after almost four years as CMO at ...

Fitness tracking app Strava has moved way beyond being a niche brand. Founded in 2009, originally catered towards hardcore ...

The supermarket single-serve chilled drinks aisle is no longer dominated exclusively by bottles of water, cans of fizzy drink and the odd smoothie. In recent years, the market has expanded ...

Primark claims online will drive “profitable” growth, as the retailer hails the impact of increasing marketing spend and ...

Despite notching up an £89m loss, the John Lewis Partnership is betting on building out its loyalty proposition and ...

Brand is firmly back on the B2B agenda as the adoption of AI encourages businesses to hero the “human behind the strategy” ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Too many middle managers are channel experts and lack the ability to think strategically and put the customer first. AI is ...

As AI embeds itself in the buying journey, marketers need to learn how to maintain a strong relationship with their customers ...