Not every customer data use case needs sub-second speed. A look at why "fresh enough" beats real-time for most marketing ...

Twilio, Dialpad, Verint and more posted news in a single week as agentic CX heats up for the fall 2026 stretch.

The DXP provider's new AI coworkers take on defined marketing roles, retain context and execute recurring work without ...

A decade and a half after Oreo dunked in the dark, marketers are still trying to scale what made that moment work.

Small-ship scale, remembered orders and a lost wedding ring recovered mid-flight — what turned two cruise skeptics into fans.

Schaeffler and Siemens linked their industrial copilot to the company's complete engineering backbone — manuals, guidelines ...

The Scale Model gives CX leaders a sequence: align the operating model first, then automate — not the other way around.

Wavelength doesn’t just surface the right move, it makes it. Built on 500+ signals from each business’ own account, Active Intelligence now drives a 75% higher engagement rateCHICAGO--(BUSINESS WIRE)- ...

Your agents are faster, tickets close quicker, dashboards glow. So why are CSAT and retention flat? New research explains the ...

Vanessa Hering serves as executive vice president of Strategy and Operations at Beyond Finance, where she leads client success, operational performance, and enterprise-wide strategic initiatives that ...

A practical attribution framework for separating AI activity from workflow changes, employee behavior and real customer ...