Hyundai is putting 28 years of Hope on Wheels fundraising behind "Mark of a Warrior," a new campaign fighting childhood ...

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football ...

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its ...

New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use ...

The ANA said creativity is very important to B2B advertising, but few said they were confident in their company’s ability to ...

TextNow picked Katt Williams to star in their first national brand campaign, "Way Too Smart to Pay Dumb" to connect with ...

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition. Topo Athletic’s newest shoe launch sold out within an hour online.

B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says ...

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.

Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY ...