In this week’s Week in Review: TV flexes its profit-generating power, The Trade Desk makes global staff cuts, and Disney ...

Behavioural remedies are only worth what the enforcement behind them is worth. The DOJ’s argument was that Google cannot be ...

Just over a year after the £16.5 billion merger of British telco groups Vodafone UK and Three UK, VodafoneThree has announced ...

CTV’s brand-building credentials are well established, but James Wilby, Head of AV Trading at Dentsu, argues that purely ...

By launching its own FAST service, Sony may be looking to keep users locked into its own platform for a greater proportion of ...

In this week’s Week in Charts, how ESOV moves market share, Amazon’s alleged $20 billion in takings from manipulating ad ...

The wave of consolidation we’re seeing across the CTV landscape comes as companies operating in the space seek to tie together capabilities which have traditionally sat separately, says Alex Yip, ...

In this week’s Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. UK agency group WPP this morning was the last of the big four agency groups ...

Last month Lumen and TVision, two leaders in the attention measurement space, announced a new partnership which combines their two datasets, enabling advertisers to plan and track their campaigns ...

Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant’s use of AI will automate the entire campaign process, potentially ...

As consumers face ongoing financial pressure, the case for brand marketing remains strong – even for the most ubiquitous brands in the world. Coffee giant Starbucks has announced plans to up its ...

In this week’s Week in Review: UK publishers call for action over YouTube search, Mark Goldbridge and The Overlap agree deal to air live Bundesliga games, and a Meta whistleblower accuses the company ...