YouTube’s new Promote tools give creators more control over boosting videos and running campaigns directly from Studio.

A new Google help page spells out the formats, policies, and clearance requirements advertisers must meet to run campaigns on ...

Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real ...

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of ...

What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, ...

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories ...

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

Visit geoptie.com/free-geo-audit today and discover exactly where your website stands in the GEO revolution. With detailed ...

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX ...

AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and ...