U.S. adults now visit Yahoo! weekly or more, a decade-plus high. See who's driving the surge and what makes them unique.

Younger consumers have flipped the narrative. In 2020, brand loyalty was highest among adults aged 45-54, at 34%. By December ...

Penta-CivicScience ESI rose 0.3 points to 31.3 as personal finance confidence climbed despite inflation and economic ...

See the newest CivicScience data on household spending shifts amid tariffs, who is reading B2B newsletters, and the potential ...

American well-being fell again in August as rising worry and stress outweighed declines in sadness and fear, according to the ...

U.S. adults are 'very' likely to switch health insurance soon. CivicScience data reveal who's switching and what matters most ...

The Consumer Financial Health Index (CFHI) dropped 0.2 points in August. Despite this decline, the index remains 0.36 points ...

CivicScience data show 56% plan fall travel, but booking isn't done. See how budget and priorities are shaping 2026 travel ...

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how ...

The Penta- Economic Sentiment Index fell 1.3 points to 31.0 as bond yields rise and new tariffs weigh on consumer confidence.

One of the most visible sectors to suffer as a result of COVID lockdowns and increased concern over public spaces, was theater. Broadway, for example, was shuttered for 18 months. And since then, the ...

CivicScience engages directly with consumers, collecting over one million survey responses daily, to turn real-time insights into high-performing advertising campaigns. See how leading brands use ...