The Dubai FIX Dessert Chocolatier brand has opened its doors through a new creator challenge where original ideas are ...

Rise MENA provides mentees access to networking events, workshops and industry-led sessions designed to support long-term ...

PURPLE MENA will provide strategic comms, brand positioning, media relations, talent partnerships, social strategies, events and more.

The Tabby brand identity uses bold typography, playful “Monions” and a confident voice to help customers feel in control of ...

David Fregonas says that marketing’s next battleground will be where customer preference and machine-verifiable proof choose ...

Beyond women in advertising, the issue looks at agency models, brand vs performance and the Integrated Comms, PR & ...

Omnicom was the incumbent agency prior to the Publicis Groupe win, having held the global media account for PepsiCo for more ...

You cannot communicate a genuine change in how an organisation works simply by reporting what AI has achieved, writes Ramki ...

OpenAI is expanding ChatGPT Ads to MENA, as its global advertising business reaches a $1bn annualised run rate.

LiveRamp, a leader in data collaboration, has appointed Hannah Barnett as the new Vice President, Brand Sales for UK and MENA ...

It will merge viral, creator-led campaigns from Plug Media with influencer management, production and events operations at ...

Brazen MENA will lead consumer and corporate communications across the region, spanning media relations, brand partnerships ...