The tech-powered basketball training company plans to accelerate growth across franchised locations, gym partnerships and athlete-development technology Shoot 360 has raised $7 million in growth ...

Hyrox co-founders Christian Toetzke and Moritz Fürste announced the deal on social media. It reportedly values the fitness-racing brand at around $700 million Infront Sports & Media has sold its ...

The low-price gym giant, which has struggled to maintain its spot as top dog in the HVLP category it helped pioneer, is rolling out a… ...

The raise comes as Medici Brands, the recently unveiled umbrella entity for David, expands beyond its breakout protein products with candy and another consumer brand set to launch later this year The ...

Two industry experts break down the math, the tiers and the strategies that separate a sustainable studio from one leaving money on the table Pricing… ...

Technology is no longer a future consideration for fitness and wellness operators. From artificial intelligence and connected fitness to wearables, body-composition tracking and predictive analytics, ...

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern ...

Vasa Fitness is hopping on the Pilates wave, bringing its own reformer classes to its facilities. The high-value, low-price (HVLP) gym operator is launching Studio Pilates, the fourth addition to its ...

Christian Toetzke’s mission is ambitious but rather simple: create a global, mass-participation event where gym-goers can compete against each other in the same way as marathon runners, triathletes ...

The future belongs to the businesses that see what’s coming before everyone else. The 2026 ATN Innovation Summit brought together the brightest minds across fitness, wellness, health, hospitality and ...

Xponential is returning to its boutique fitness heritage, trimming its portfolio to five brands as Next Health looks to build a longevity empire Boutique fitness franchisor Xponential Fitness has ...

Tom Brady is officially closing the chapter on TB12. In an Instagram post, the Super Bowl champion announced that TB12 Sports, the performance and recovery brand he co-founded in 2013, is coming to a ...