The group of volunteers had laser pulses shot into their eyes, enabling them to perceive a brand new blue-green color that ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a complementary shade of raspberry ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

Corvette could introduce two new paint options to the premium sports car's color palette: Blade Silver Metallic and Roswell ...

GMC Sierra EV debuts several new exterior paint options. Now, we're taking a closer look at the updated paint palette for the ...

Cardi B put her fashionable foot forward as she modeled a Burberry look to the 2025 Met Gala in New York City May 5.

The wait is over. Yeti has officially dropped its bold new color: Rescue Red. This striking, high-visibility shade brings serious energy and purpose to your gear. I’ve chosen four top products ...

Le Creuset is celebrating its 100th anniversary with discounts on its colorful collection of products and a new color drop – Flamme Dorée or Golden Flame. The Flamme Dorée collection features ...

A new color has just been discovered, but you won’t be able to add it to your home's decorating palette anytime soon. As of ...