NBC Sports will use the AI-generated voice of late narrator Jim Fagan in its upcoming NBA coverage, which will start in October.

NBC announced former narrator Jim Fagan will be used as part of its coverage and promotion of the league for the 2025-26 season. While the name may not sound familiar, perhaps his voice does ...

The late Jim Fagan, whose iconic voice became synonymous with NBC programming in the '90s, will be part of NBA coverage going forward – thanks to artificial intelligence. The AI-generated voice ...

Many people remember the late Jim Fagan as the rugged voice that proudly informed 1990s and early-2000s basketball fans that they were watching the NBA on NBC. Fagan died in 2017 at age 72 after ...

During the 1990s, Jim Fagan’s voice narrated the promos for NBC’s coverage of Michael Jordan, Shaquille O’Neal and Hakeem Olajuwon. Now, he will do so again when NBC promotes its NBA ...

"In an agreement between the network and Fagan’s family, NBC will use Fagan’s AI-generated voice to create modern promos with an old-time feel. NBC said it will also hire current vocal artists to ...

NBC’s upcoming NBA coverage will include the AI-generated voice of Jim Fagan, a longtime sports narrator who died in 2017. In an announcement on Tuesday, NBC said the AI-generated voice of Fagan will ...

NBA fans’ viewing experience will look different later this year, but there will also be a touch of nostalgia. Last summer, Comcast/NBC Universal closed an 11-year agreement for the rights to ...

It also, apparently, includes the voice of Jim Fagan. For those of you who don't know, Fagan was the voice of the NBA on NBC promos throughout the nineties. There's one big problem here ...