Young adults are feeling disillusioned about their economic prospects. That malaise can be dangerous, experts said.

It's what analysts say could be a concerning trend as the birth rate continues to decline, creating larger implications for ...

Lindsey Carter, founder of activewear company Set Active, said she wasn’t prepared for the backlash she faced after critiquing Gen Z’s take on work-life balance in a now-deleted TikTok video.

Our research reveals that 65% of Gen Z buyers will abandon a business relationship after just two to three negative ...

Fewer Gen Z voters said they plan to vote for a Republican in the midterm election than a month ago, according to a new ...

Gen Z abandons retirement plans for smarter wealth strategy - building multiple income streams and prioritizing financial ...

Discourse around what some are calling the “Gen Z gaze” erupted on X this week as older generations complained about customer ...

With summer right around the corner, Gen-Z vacationers have begun touting their travel tips, but some top recommendations are ...

Gen-Z is constantly churning out new wellness hacks on social media, many of which can easily translate to older generations.

It looks like we’re reaching an inflection point, as Gen Z consumers surpass millennial consumers as the most frequent restaurant users. Gen Z (born between 1997 and 2012) makes up about 20% of the ...

A study from Clarify Capital reveals Gen Z is getting burned out by outdated application requirements, narrowing companies' ...

John Proctor is the Villain” is about high schoolers studying “The Crucible” as the #MeToo movement arrives in their Georgia ...