UNC brass is trying to separate Bill Belichick, the football coach from his persona on social media amid the fallout from his relationship with 24-year-old Jordon Hudson, according to The Washington Post.

Appearing on "SportsCenter", Bill Belichick said girlfriend, Jordon Hudson, "doesn't have anything to do" with the North Carolina football program.

Bill Belichick’s post-Patriots career has been marred in controversy, in part due to his relationship with 24-year-old Jordon Hudson.

Bill Belichick’s relationship with girlfriend Jordon Hudson, 24, has been heavily scrutinized in recent weeks following an awkward appearance on “CBS Sunday Morning.”

After placing third at Miss Maine USA, Jordon Hudson, 24, was seen holding hands with boyfriend Bill Belichick, 73, as they left the pageant together.

Jordon Hudson's Miss Maine USA dreams were dashed for the second year, with her disappointment evident despite Bill Belichick's presence. Finishing third, a step down from last year, her reaction was captured amidst scrutiny over their relationship and a tense CBS interview.

The former NFL head coach has endured a rocky few weeks since his stunning interview with CBS Sports but that hasn't stopped him from pushing forward with further media commitments

Could Bill Belichick’s 24-year-old girlfriend make him quit his new job at North Carolina? An NFL insider floated the idea