The performance, called 'Beyoncé Bowl,' took place on Wednesday, Dec. 25, at NRG Stadium in the megastar's hometown of Houston

Beyoncé Knowles-Carter took the stage at NRG Stadium on Christmas Day performing the halftime show at the Houston Texans vs. Baltimore Ravens game. The 32-time Grammy-winning artist began the performance by singing "16 Carriages" while riding a white horse into the stadium.

Beyoncé’s artistic projects have become marketing goldmines and a reinforcement of her status as an icon with ironclad brand power.