The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner ...

Wilkinson Sword, the iconic 250-year-old shaving brand that is part of the Edgewell Personal Care portfolio, is moving into the male grooming category with the launch of its new pre- and post-shave ...

Wilkinson Sword and the Atlassian Williams F1 Team have launched ‘Partners in Smooth’ – a new campaign platform designed to bring the brand’s partnership to life through storytelling, entertainment ...

Wilkinson Sword has launched the new men’s Quattro razor, with Anthony Joshua fronting the latest Quattro campaign as the new Blade Master. The campaign marks the next chapter of Wilkinson Sword’s ...

Chris is the former Editor of Pocket-lint. He has been a technology journalist since 2008 and has covered the rise of Android and reviewed just about every important device along the way. Chris lives ...

A rise in turnover at Wilkinson Sword failed to stop its pre-tax loss widening during its latest financial year, according to newly-filed documents. The company, whose brands also include Playtex, ...

A new campaign from ad agency Pablo features sparkling copy and a series of humorous films to introduce a new positioning for the razor brand Marketing for razor brands has been on a journey in the ...

Wilkinson Sword has unveiled ‘The Blade Masters since 1772’, a major campaign to reposition the shave brand and highlight its new-look packaging. Set to roll out from today across 29 European markets, ...

A firm which has been producing swords for 150 years is shutting its west London factory and ending a long partnership with the Army. Wilkinson Sword is closing its Acton factory, staffed by 14 ...