Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Great companies can create products that fail. But why do companies fail at new products?

Amazon Web Services’ CMO says marketing isn’t a support function but is instead tied to revenue targets and product strategy.

It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they're so focused on getting it out there that they miss the opportunity to build market ...

A Uniqlo store in New York City.. Photo: Getty Images Casual fashion company Uniqlo arrived in the U.S. way back in 2005, but needed to make some major changes before it its launch of an expansion ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

Samsara's valuation has compressed, profitability improved, and growth expectations are now more reasonable, making shares attractive for long-term investors. Recent product launches and the One Big ...

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