Act your age. A poll of Gen Z folk (those born between 1997 and 2010) revealed that Zoomers think anyone who has reached the ...

Young Americans have been turning away from religion in recent years. But North Point Community Church in Atlanta draws thousands of enthusiastic Gen Zers each week — in part because it embraces ...

Gen Z and millennials are drinking less alcohol than previous generations. Here's what's behind the shift and how wellness ...

The post A Deepening Divide: Gen Z Men Are Shaping a New Conservative Future appeared first on Katie Couric Media.

Modern dating trends continue to evolve, and Gen Z is once again rewriting the rules of romance. But one of the newest viral concepts—called “grim keeping”—is leaving many people both curious and ...

Another reason Gen Z gets analysed so much is simple: they live online. According to Jenk Oz, Gen Z produces more behavioural data than any generation before them. Every post, comment, like and viral ...

The results confirm a lot of what Generation Z women already know, regardless of where we live in the world: Our male peers do not see us as equals.

Fed up with endless scrolling, some Gen Zers are tracking their media consumption to be more intentional about their time.

Gen Z’s sustainability mindset has fueled a booming thrifting economy, reshaping fashion, resale, and how brands earn loyalty in a slowing market.

A new Harris Poll finds the generation that made TikTok famous "skeptical, exhausted, and nostalgic for a version of the ...

The “6–7 dating” trend is gaining traction among Gen Z as a response to the chaos of modern dating culture. Instead of chasing a “perfect 10” partner, many young people are choosing relationships that ...

A new report reveals a major spike in Gen Z renters across the U.S.