Facebook Ads and Google AdWords both offer businesses great opportunities for reaching customers. We’ve all seen ads in our Facebook feeds and our Google searches, but what’s the difference ...

As a result, your AdWords ads will usually have more impressions than clicks. While impressions don’t directly indicate how well your ad is performing, they are a key measure of the audience ...

In this article, I'm going to discuss four common mistakes marketers make that drag their AdWords clickthrough rate (CTR) down, and I'll show you how you can write ads that get 2-3 times the average ...

AdWords was launched in 2000 and has been tweaked continually since. See Google AdSense and keyword advertising. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

Imagine being able to use your marketing to its fullest potential and sending your business to new heights. That's the power ...

Stepping into the world of Google Ads can feel overwhelming. With so many options and settings, it’s easy to wonder if your ...

According to research by the American Economic Association, businesses make an average of $2 in revenue for every $1 they spend on AdWords. Of course, results vary from business to business, although ...