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Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as ...
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.
Back in 2023, when Warner Bros. Discovery dropped the “HBO” from HBO Max and renamed the service simply “Max,” I wrote that it was a really bad idea decision. At the time, the rationale ...
Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change ...
In May 2023, HBO Max became, well, Max, with new streaming tier prices and a promise of more content. Warner Bros. Discovery announced Wednesday that HBO would be added back into the app’s ...
That's why it made absolutely no sense at all for Warner Bros. Discovery to remove the name of one of the most respected brands in show business, truncating HBO Max to just Max. HBO hasn't ...
It’s not Max, it’s HBO Max. Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history.
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