In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

At its core, psychology is the study of uncovering the complexities behind human nature. And it does so through different perspectives—developmental (how we grow through time), cognitive (how we think ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Healthcare consumerism has been a topic of conversation for a decade now and has accelerated due to Covid. We need to rebuild trust and credibility with patients, look at them as individuals rather ...

US consumer confidence has experienced notable fluctuations, reflecting a range of broader economic challenges and shifting spending habits. One significant factor is inflation, which has led to ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. With the UK’s Consumer Duty standard due to come into force ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

How you build your brand depends on who you are and what your goals are. Over the past 10 years, DTC marketing has shifted a thousand-fold, and much of that is in response to new consumers who expect ...