MANILA, Philippines — Fast food chain Jollibee joined the ube craze, as they released their new ube cheese pie, two days after it hinted about the new flavor. The ube cheese trend began during the ...

The well-loved ube continues to be a hot food trend amid the quarantine and if you’re looking for other treats aside from the famous pandesal, here’s a list for you. 1. Ube Hanjuku Cheese Japanese ...

The first time I heard of ube cupcakes was from Tubby Nugget, an adorable blob-like cartoon character who spreads love and positivity across the internet. They are Tubby’s favorite snack, as seen in a ...

A stunning dessert, this cheesecake gets its beautiful purple color from ube, a purple yam popular in Filipino cuisine. It’s rich, creamy, and topped with a vibrant ube halaya and a fluffy ube whipped ...

The ube craze has gone international! Find out which countries already have ice cream parlors, cafes, or bake shops that serve ube-flavored or ube-infused dishes HERE: Ube or purple yam is one of the ...

In the six months since Carol Occidental opened her Filipino bakery, The Sweet Spot, in North Little Rock’s Park Hill neighborhood, I drove right past it some 260 times on my daily commute without the ...