No pressure, but it’s do-or-die time at UPN this fall. If ever there was ever a season when the beleaguered netlet could reverse its fortunes, this is it. The acquisition of “Buffy the Vampire Slayer” ...

HOLLYWOOD — UPN has pacted with Endeavor-based marketing gurus Mark and Erik Stroman, retaining the duo to create and execute third-party promotional tie-ins for “Buffy the Vampire Slayer,” ...

Some of the UPN television network’s biggest advertisers will receive a package of “value-added promotions” in exchange for buying traditional air time at a premium for the upcoming season, a source ...

‘BUFFY the Vampire Slayer” came back to life this week – and took off running. The teen-cult hit jumped from the WB to UPN on Tuesday night with a two-hour debut that notched the second largest ...

PASADENA, Calif., July 16 -- Buffy the Vampire Slayer is dead and well at UPN. "Buffy" lead Sarah Michelle Gellar made a surprise appearance today at UPN's Q&A session on the series, pulling in the ...

With the success of Buffy the Vampire Slayer and Enterprise, UPN is looking to expand upon its drama development. Toward that end, the network has picked up an untitled pilot, co-created by David ...

Mel Karmazin, chief executive officer of Viacom, pledged Monday that the newly consolidated operations of his company’s two broadcast networks would maintain “the distinct voices of CBS and UPN. That ...