Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...

Have you tried using the Information Visualization Process with some of your data? Have you applied the process with some of the Tools that I introduced? Or any other visualization tool? Today’s topic ...

Back in the 1990s, Ben Shneiderman invented the treemap as a means of visualizing the hierarchical contents of his hard drive. Now, he’s taking inspiration from famous artists to make his data look ...

Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick. Data is best understood when presented ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

Data visualizations can affect whether and how people understand and interpret data. Researchers and writers using data visualizations face choices about which data to use or emphasize. Those ...